new york · 2026
saint · chelsea, ny
led interface and experience design for sauna control across each private quadrant of the chelsea location. collaborated with bond new york, emy lighting studio, designer david perchuk, and founder alex feldman to bring saint from concept to immersive reality. co-led ux strategy and pre-launch partnerships, securing the chelsea hotel, moxy hotels, and joe and the juice — establishing new york city's first luxury privatized sauna.
where the body meets the cold and something shifts.
chelsea, ny
l'oréal · new york and paris
originated and led a 2-in-1 men's grooming concept built from 5,000+ behavioral insights and pitched directly to north america and france leadership. ranked #1 in the u.s. across 10,000+ teams in l'oréal brandstorm 2025. represented the u.s. at global finals in paris, placing top 10 worldwide from 242,000+ entrants.
care doesn't announce itself. it shows.
new york, ny · paris
g&s solar · northeast usa
facilitated community solar access across federally regulated affordable housing and nonprofit networks — expanding participation and awareness in communities that infrastructure often forgets. brand and ux built to carry a mission without announcing it.
the grid should work for everyone.
ny · nj · pa · de · washington d.c.
humanx · san francisco, ca
co-led the agentic ai pavilion at humanx 2026. ran 20+ sessions with vercel, cursor, and coreweave, leading partner programming and site operations for the pavilion's flagship technical track.
some rooms change everything. this is one of them.
san francisco, ca · april 6–9, 2026
mocha · vercel · gemini ai
built a full-stack ai interview simulator where users answer behavioral questions and receive structured feedback inspired by mckinsey, goldman, and amazon rubrics. mocha adapts in real time to each response, mimicking high-pressure interview dynamics to help students practice, improve, and build confidence. beta rolling out across 14+ colleges as a lightweight, scalable way to turn interview prep into an interactive, feedback-driven experience.
the interview you practice for becomes the one you own.
new york, ny
hey, i'm barney, a british-american designer and marketer.
i build at the intersection of product, brand, and culture.
currently studying marketing and analytics at george washington university.
interning at l'oréal in digital marketing.
previously a data analyst and interaction design lead.
now building ventures focused on student ecosystems and digital experiences.
good design is sedimented. layers of walking, looking, noticing. london gave me the eye. san francisco gave me the framework. brooklyn gave me permission to feel everything.
west coast · california
the city that taught me design is a way of thinking, not just making. where systems become empathy, and the clearest thing you can offer someone is a decision they don't have to make.
united kingdom · early years
where i grew up. i remember walking along the thames with my mother, watching the light change on the water, learning without knowing it that beauty lives in what you leave out. restraint as its own kind of power.
available for brand, product, and digital design. british-american. based in new york. i care about creating things people feel.
